We love story-driven design, so naturally, we just adore Floraloom.

Meet the designer behind these luscious blooms and just like us, you will swoon~

Hello! I’m Colleen Monroe, the creative director and owner of Floraloom Studio. We’re a Los Angeles design studio focusing on custom florals and decor for experiential events, installations, retail and media projects, and our recently launched work wear line of consciously-made, well-crafted clothing for women on the go, Untucked by Floraloom.

At its core, Floraloom brings abstract ideas to life through story-driven design. I began in costume & production design for film and TV, working alongside top creatives for HBO, Warner Brothers, Fox Studios, and Mattel. Design always began by understanding the story first. At Floraloom, we approach design in the same way, designing with our client in mind and the message they are trying to communicate.

Beyond film, I took up floral design with leading designers and event studios in Los Angeles, including R. Jack Balthazar, Mark's Gardens, and Walden Floral LA, where I assisted in executing designs for companies like Netflix, Roxy, WeWork, and Create & Cultivate.

Weaving all these experiences together, I started Floraloom Studio, and together with my team of talented carpenters and assistant designers we create not just beautiful flowers, but moments that elevate, transform, and inspire.

If you would like to set up a consultation or have any questions, please send me a message. I look forward to hearing from you: hello@floraloom.com

1 comment

Awwww, thank you for this absolutely delightful piece on me and Floraloom : )

Colleen May 22, 2019

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